Lakota’s new partnership with Beacon Orthopaedics & Sports Medicine and the Christ Hospital Health Network is the latest in a longstanding tradition to initiate athletic marketing partnerships to increase student services and opportunities in a fiscally-responsible manner.
The school board recently approved the agreement, which anticipates services valued at about $3.5 million over the next five years. In exchange for Lakota Athletics marketing opportunities, the new partners committed to provide athletic trainer services and strength and conditioning coaching for student-athletes in grades 7-12.
Building on the substantial improvements provided by Lakota’s former partner, Atrium Medical Center (Premier Health), they will also provide funding for continued investment and maintenance of district athletic facilities.
“Strong community partnerships are a difference-maker in our ability to provide a premiere educational experience to our students,” said Lakota’s Acting Superintendent Robb Vogelmann.
“Our student-athletes, and all the student and community groups who use our athletic facilities, have benefited tremendously from Atrium Medical Center’s contributions over the years,” added Lakota’s Chief Operating Officer Chris Passarge. “We are grateful for their support and look forward to the progress we’ll continue to make with Beacon Orthopaedics & Sports Medicine and the Christ Hospital Health Network as our partners.”
In addition to athletic training services, over the last eight years, Atrium Medical Center financed critical improvements to both high schools’ stadiums, all adding up to over $3 million in services and funding. That included repairing a detrimental drainage problem at both sites and installing artificial turf.
“Our stadiums went from being functional 18-20 times per year to 365 days a year,” Passarge said. “So many non-athletics student and community groups have taken advantage of that expanded accessibility.”
Although separate from their athletic marketing agreements, both partnerships helped pave the way for student internship experiences. Atrium Medical Center offers students opportunities in the biomedical healthcare career track; Beacon is offering a spring internship experience.